Objective: 

PBC approached WaV Sports & Entertainment to combat the issue of name recognition and reputation resulting in a lack of endorsement opportunities for the bottom 90% of their 350+ fighter stable.

Key Strategies:

• Identify potential endorsement partners who embrace combat sports
• Develop a public relations strategy to increase positive visibility
• Highlights their strengths and personalities in and outside of the ring.

Methods:

• Sales team made connections with brands that aligned closely with individual boxers
• Build a consistent social media presence that showcases all levels of boxers
• Created sponsor specific campaign based on fight, fighter, and sponsor
• Overcome objections by brands of combat sports competitors

Results:

• Procured sponsorship opportunities for multiple fighters outside of the top 10% 
• Social media channels have shown significant interaction and growth among fans
• Increased boxer and sponsor merchandise sales