The Wall Trainer
Consult with the Wall Trainer management team to assist in the brand development of a new in-home exercise platform by identifying opportunities and pitfalls of the crowded at-home gym market.
Objective:
Consult with the Wall Trainer management team to assist in the brand development of a new in-home exercise platform by identifying opportunities and pitfalls of the crowded at-home gym market.
Key Strategies:
- Research and identify primary, secondary, and tertiary target markets
- Identify advertising and sponsorship opportunities.
- Develop target customer profiles
- Identify potential Influencer partners
Methods:
- Identify commercial versus residential users
- Utilize an in-house sales team to connect sponsors and advertisers
- Work with industry & fitness influencers to increase brand recognition and awareness
- Highlight key features benefits and the value proposition as compared to competitive models
- Recommend SEO strategies to delineate The Wall Trainer from The MirrorTM, TonalTM,, etc
- Consult with the software development team on the utilization of Single Sign-On and Digital Ad Exchanges
Results:
- Identified 25,000 hotel rooms to place Wall Trainers
- Developed 5 customer profiles and accompanying marketing strategies
- Presented 25 potential influencers to Wall Trainer management
- Introduced multiple marketing partners to Wall Trainer management